Sheikha Jawaher bint Mohammed Al Qasimi, wife of H.H. the Ruler of Sharjah, Founder and Royal Patron of the Irthi Contemporary Crafts Council, has launched the first international product line to feature the traditional Emirati embroidery craft of ‘talli.’
Taking place at British luxury brand Asprey’s London boutique, the launch saw the unveiling of the ‘One Stitch at a Time’ collection of premium leather handbags, all of which incorporate talli in their designs.
The range is the fruit of a partnership between Asprey and Irthi Contemporary Crafts Council, a subsidiary of Sharjah-based NAMA Women Advancement Establishment that works to empower women socially, professionally and economically, the UAE news agency WAM reported.
“Today, we celebrate two important new achievements for Emirati talli craftswomen – the incorporation of their unique traditional designs on a range of bespoke luxury handbags and their successful reach into an important new international market. Traditional Emirati female artisans are a vital part of Emirati heritage and through ventures such as this, we seek to support all women artisans working in the industry, preserve their crafts, develop them and commercialise them,” said Sheikha Jawaher.
Hilary Lewis, Director, Asprey Leather Goods, said: “The Bidwa project, ‘One stitch at a Time,’ challenged us to incorporate a very traditional heritage craft in an innovative and imaginative way. Utilising Asprey’s aesthetic and design capabilities, we were able to use the Emirati talli to perfectly decorate the iconic styles that Asprey is renowned for. We are thrilled with the results of the collaboration. We look forward to continuing our partnership with these highly talented Emirati artisans and the Irthi Contemporary Crafts Council for future charitable causes.”