Mania at the Strand

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The long anticipated collaboration of Louis Vuitton and Supreme has caused quite a scene around 180 The Strand in London. The newly opened pop-up store had exclusive access to the hot merchandise that brought the best of two colliding worlds; that of French LV and American Supreme. The shop, brought thousands of fashion fans to line up in long queues on the day of opening on June 30th.

The store offers menswear, accessories, shoes and leather goods, as well as other items exclusive to the shop.

The collaboration was first portrayed during LV autumn/winter 2017 Paris show in February and produced significant hype and excitement.

Shoppers are asked to show their ID to access the shop. Pictures and frantic selfies are not allowed and strict rationing applies! There is only a limited number of merchandise any customer can purchase.

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